It looks similar to the failed TetraTec from a few years back.
I've never liked Whisper filters. They get noisy very quickly, they clog easily, and they die without any warning signs.
They really need to hire a new ad firm, too. That video is the most hack thing I've seen in a while. Spinning close-up product with weather effects, bad jazzy music with no words so that it can be reused in other countries.
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