I agree with that. Look at the market share of the big 3. they have lost so much market over the last decade that it is the equivalent of Ford shutting down.
They are starting to drop their 'unpopular' brands. Ford just dumped jag/landrover, and I bet you will see hummer, mercury, saab, saturn, buick, and many of those other specially brands dissapear.
If I came up with a 400/500 engine that got 80mpg in my garage, I would turn it into a kit and underrate it. Sell it advertising 30mpg, and let someone 'figure out' how to do that final tweak to the ECU to get the bump to 80.
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